Comme Moi Celebrates its 10th Anniversary with a Grand Show in Shanghai

On October 10th, Comme Moi held its 2023 Autumn/Winter fashion show successfully in Shanghai. Numerous brand friends, including celebrities like Ma Yili, Deng Chao, Zhong Chuxi, Rayza, Hu Bing, Li Zonghan, Wang Jiajia, Yang Yang, Chen Ran, Maizi, Cherry Lee Xiao-Feng, Shan Jingyao, Liu Chang, An Yu, Li Ruiyang, Zhao Lei, Qian Didi and others, graced the event.

On the occasion of the brand's 10th anniversary, the 2023 Autumn/Winter collection draws inspiration from the style of the 90s, integrating thoughts about "radiance". It commences with the current fashion context, celebrating every splendid moment in women’s lives using various design languages of the new era.

A sizable roster list includes Sophia Kao, Qu Ying, Mary Ma, Anna, Linda, Chunxiao, Tong Chenjie, Liu Dan, Wang Min, Pan Yan, Lela Wang, Li Ai, Li Siyu, Chen Bige, Danielle Li, You Tianyi, Xue Dongqi, kikikang, Liu Lijun, Ge Peiqi, Queenie, Tutu. They hoisted an era of supermodels belonging to China and subsequently embarked on different paths. Consequently, a multifaceted yet highly consistent portrait of independent women has become increasingly clear. The 90s, a period in fashion history that connects past and future, bears a resemblance to Comme Moi, which has reached a decade. Mainstream aesthetics are no longer authoritative, and the definition of elegance is no longer singular. The beautiful moments of the past and the defiance of the new era are juxtaposed in the fashion narrative. Feminism and femininity shift from an overall opposition to a dialogue, and this similarity provides some conceptual inspiration for the Comme Moi 2023 Autumn/Winter collection.

The shoulder silhouettes, borrowed from men's fashion, are utilized throughout a range of upper garments, distilling a spirited temperament reminiscent of Ines de la Fressange. The designer has slightly relaxed the fit of some pieces based on this, to showcase a more contemporary, modern attitude. In contrast, the narrative's other part is completed by the lower garments, such as wrap-around, floor-length skirts with a more ceremonial feel, or narrow, flared trousers from the Disco wave, suggesting a gothic expression by Eva Green has undergone a more posterior feminine transformation and elevation. The sturdy core of “power suits” forms an increasingly organic link with the social atmosphere in which contemporary women find themselves.

Deconstructed and reassembled mutton sleeve structures transform into three-dimensional geometries, blending seamlessly with eco-leather evening gloves. Paired with haute couture-grade fabrics that have an optical illusion effect with eco-fur, the moment of cinching at the waist collides coldness with magnificent and classical through the future, where female warriors and Marie Antoinette co-compose together. Furthermore, inspirations from mysteriously exotic past times adhere to the heels of a range of footwear, intertwining with Comme Moi’s architectural aesthetic to derive an inverted Victorian era teacup shape. As models traverse through the runway and show space, composed of mirror installations, a fascinating cross-era dialogue is imminently about to unfold. The juxtaposition of futurism and bygone times in the current context is not universally summarized by “retro-future”, as the complex unity, contradictions, and harmony in contemporary female thought are vividly revealed through independently existing entities within the fashion show.