Sun Zhe to Take the Role of Editor-in-Chief at ELLE China

According to an anonymous source, Sun Zhe, a senior fashion media reporter and writer, has been appointed as the Editor-in-Chief of ELLE China and will officially take office on November 21. As one of China's first group of fashion media professionals, Sun Zhe previously held positions at fashion conglomerates Hearst Group and SEEC Media Group. Notably, Sun Zhe became Editor-in-Chief of ELLE China, a fashion magazine under the Hearst Group, at the age of 29, marking his entry into the level of media executive.

His role as Managing Director and Editor-in-Chief of "Grazia China," a magazine under SEEC Media Group, represents a highlight moment in Sun Zhe's career. Following the sudden departure of the former Editor-in-Chief Xue Jian in September, Sun Zhe's assumption of this position at ELLE China can be seen as a significant "return" in his professional journey.

ConCall：

The role of Editor-in-Chief of a major publication demands a combination of qualities such as networking, experience, and competence. The trend of decentralizing fashion discourse has made it challenging for the media industry to produce influential female editors. Compared to the introduction of young chief editors, re-engaging experienced experts might be a more sensible decision. In the upper echelon of major publications, both ELLE China and Vogue China are seen as equally formidable competitors.

The new Editor-in-Chief of Vogue China has not yet achieved universally recognized achievements even after a year in the position. In contrast, ELLE China welcomed Sun Zhe's return in less than two months. This development could potentially reshape the competitive landscape of these two fashion magazines and influence the industry's trajectory. The year 2022 witnessed particularly intense changes in the Chinese fashion magazine industry. Key publishers such as Trends Group, Condé Nast, Hearst, and L'OFFICIEL underwent significant organizational, executive, and staff changes. With Sun Zhe's return resolving one uncertainty, can we expect further significant personnel changes in 2022?