Balenciaga Unveils Redesigned Flagship Store in Beijing

The notion that bigger stores automatically lead to better business may not hold true in every market, but it’s clear that China is a key destination for Balenciaga. In just one week, the brand opened two large flagship stores, signaling its growing ambitions and excitement for the Chinese market.

On December 18, Balenciaga’s newly redesigned flagship store at Sanlitun Taikoo Li in Beijing officially reopened. The store spans four floors and a total of 1,204 square meters, making it the largest Balenciaga boutique in China, surpassing the recently opened flagship at Shanghai Xintiandi Taikoo Hui.

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