Moose Knuckles Hosts Ice-Themed Fashion Gala in Shanghai

On October 24, Moose Knuckles staged a unique fashion gala at Shanghai Feiyang Ice Sports Center. Brand ambassador Chen Feiyu attended the event and walked the runway, showcasing the brand’s edgy, winter-ready style and innovative fashion statement.

Moose Knuckles has a longstanding connection to hockey, with the brand’s logo inspired by the brass knuckles associated with the sport. This collection features hockey-inspired elements, like face-off scenes printed inside down jackets and jackets. Themed "STEP IN THE MOOSE WORLD," the event was held at a hockey rink where models paid homage to the bold style of hockey with an icy runway walk.

Inspired by today’s changing world and uncertainties, the event used a light show to illustrate the shift from wilderness to urban life, encouraging viewers to reflect on the relationship between people and nature while seeking inner peace.

Models on the runway wore Moose Knuckles pieces that emphasized the brand’s signature cold-weather look. The debut of the LUAR x Moose Knuckles collaboration and the MOOSE LAB by Carlos Nazario collection added to the excitement. MOOSE LAB, a creative platform, blends Moose Knuckles’ heritage with modern aesthetics. Carlos Nazario’s first MOOSE LAB capsule draws from his New York upbringing and the brand’s military-inspired, cold-weather roots, combining bold 90s silhouettes with functionality. Each piece showcased high-end materials like leather, Mongolian wool, and lamb wool, seamlessly merging style with utility and pushing the boundaries of luxury outerwear.

This was Moose Knuckles’ first major brand event in China, underscoring its dedication to the market. Carlos Nazario, Moose Knuckles’ global artistic director, contributed to the designs and attended the event, saying, “Outerwear is not just functional; it’s an expression of personal style. Growing up in New York, outdoor time was essential, and outerwear became my aesthetic statement. This collection draws on pieces that feel truly refined, combining Moose Knuckles’ Canadian military heritage with craftsmanship and unmatched quality, appealing to those with refined taste. Its unmistakable luxury reflects our bold, fashion-forward design approach.”