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Why H&M Is Throwing Music Parties—and What It Says About the Brand’s Future
Without a sharp ear for music, no fashion brand can truly lead the cultural conversation
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An Exclusive Interview with Laurent Dordet, CEO of Hermès Horloger
Prada’s Versace Gamble: The Boldest Move Yet in Italy’s Luxury Power Play
It’s time for the Italians to shake the foundations of luxury once again
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Nike Launches Icon Studios in Shanghai
New in-house studio to deliver culturally resonant content for the China market
MARKETING
UGG Hosted Spring/Summer 2025 Community Event in Shanghai
A vibrant spring affair merging style, art, and attitude
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Wang Shun Joins HOKA as Brand Ambassador
From the Pool to the Pavement: Empowering More to Start Their Running Journey
RETAIL
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STORES
Steve Madden Debuts Pop-Up at Beijing’s Taikoo Li Sanlitun
A Bold Showcase of Its Latest Footwear Collections
RETAIL
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STORES
Burberry Launches New Wuhan SKP Boutique with Rooftop Experience
A multisensory space blending British heritage with contemporary community spirit
FEATURE
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Beauty
Maison Francis Kurkdjian Shutters Its First China Store
In China’s luxury fragrance market, storytelling matters — and MFK isn’t saying enough
RETAIL
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STORES
PERFUMER H Opens First Flagship in Shanghai
Building meaningful connections through scent and space
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Guyu Kicks Off IPO Plans
With a sharp focus on China’s Gen Z consumers, the skincare brand eyes capital markets to sustain momentum
RETAIL
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STORES
ZIMMERMANN Unveils Largest Flagship in Mainland China
A landmark opening as the brand accelerates its China expansion
MARKETING
M·A·C Marks 20 Years in China with Star-Studded Beauty Bash
The Powder Plus Foundation joins the brand’s New Studio Fix lineup
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