Michael Kors Partners with the 35th Golden Rooster Awards

From November 10th to 12th, the 35th Golden Rooster Awards ceremony held in Xiamen. Fashion brand Michael Kors has recently announced its official strategic partnership with the film festival and the awards ceremony. Known for the "Jet Set lifestyle" design philosophy, designer Michael Kors has drawn inspiration from women in various fields and has a long history of collaboration with the film industry: having designed costumes for Rene Russo in the film "The Thomas Crown Affair", 1999 and partnering with the 007 film series in 2021 to release a limited edition capsule collection. Collaborating with film industry creates a continuous stream of design inspiration for the brand, and it effectively conveys the brand's concepts and iconic designs through cinematic works to the public.

ConCall：

The Golden Rooster Awards and the Michael Kors brand both originated in 1981, making this a deep collaboration between those two "peers." With Michael Kors' luxurious, modern, and charming essence, the film festival is poised to receive a more international and fashionable touch. The partnership is expected to enhance Michael Kors' visibility and influence in the local Chinese market through collaboration with one of China's most authoritative and professional film awards.